amiré is about being on the precipice of everything trendy–scratch that, we are the trendsetters.

bless founded amiré to bridge her love for beauty with her obsession for fashion. as a girlie perpetually in sunglasses, she saw a glaring gap in the market and decided to fill it herself.

after six years of exploring the coolest niches in marketing, it was time to create an even cooler one. the vision behind amiré is simple: standing out and becoming the most creative version of yourself.

every rollout and every new shade release is meticulously curated to match the effortless cool girl energy we all exude.

èmí reé. awa reé. a ti dé.